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Privacy

The Government has introduced sweeping changes to the privacy laws which took effect on 21 December 2001.

The new regime poses a compliance challenge. It also creates an opportunity for you to reassess and improve the way you collect and use personal information to maximise the benefits you obtain from what is often a key asset.

Our challenge is to assist you to implement a privacy compliance program which involves intelligent change for your business. We can help you comply while:

• minimising the impact that the new laws have on the way you do business; and
• assisting you to maintain or redesign business practices which are critical to your business.

Why is our privacy team different?

Allens Arthur Robinson's (AAR) privacy team has spent a significant amount of time in developing its skills and expertise in privacy. We believe there should be no barrier to entry for our clients. We have developed our privacy website as a starting point for our clients to make informed decisions about how to approach the changing privacy regime.

AAR can offer as little or as much privacy support as you need. We have also developed a number of tailored components to meet the privacy challenge so that you only pay for what you need.

We have a substantial privacy team, comprised of dedicated privacy experts and industry specialists. Our team brings together expertise from a range of fields including insurance, e-commerce, telecommunications, banking, credit reporting, health, employment, superannuation and funds management.

We have experience in drafting codes of conduct, and previously drafted the General Insurance Information Privacy Principles, a code of conduct for the insurance industry.

We are currently involved in assisting a number of clients across different industry sectors to prepare for the challenges of the new privacy regime.

Our involvement is wide ranging:

• Developing total compliance solutions, including compliance methodologies, audit questionnaires and privacy policies.
  
• Facilitating workshops to educate and train staff.
  
• Assisting multinational corporations to continue to obtain maximum benefit from customer data including advising on the implications of direct marketing campaigns involving the transborder data flow of information.
  
• Advising on issues affecting the iInternet and new media industries, including cookies, data aggregation, censorship, encryption and interception.
  
• Advising financial institutions on privacy issues including:
• the interrelationship between the new regime and the current law affecting credit providers; and
• special issues which arise when providing financial services online.
• Advising statutory corporations on the use of 'click wrap' agreements to ensure that the regulatory requirements are met within a contractual context.
  
• Assisting manufacturing clients to understand how the regulation of transborder flows of personal information may impact on their information collection processes.
  
• Developing website privacy statements including advising a travel industry client on electronic information collection practices.
  
• Advising on marketing arrangements including the operation of competitions and promotions.

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