How valuable a trade mark is to you depends on how you use it. Allens Arthur Robinson's Intellectual Property team of lawyers has the expertise to help you maximise the commercial potential of your trade marks.
Using your trade mark effectively
With extensive expertise in the commercialisation and management of trade marks, we can advise you how to market your brands through advertising, promotion and merchandising. We have, for instance, developed comprehensive trade mark monitoring programs to counteract misuse. We combine the hard commercial skills of our intellectual property team with those of our integrated patent and trade marks attorney firm to offer you proven skills and results.
Effective licensing enables you to extend the reach of your brand substantially, and can provide you with valuable income streams. But you need to make sure you maintain tight control over how and how often your marks are used. We can advise you on the very best way exploit your trade marks through licensing and assigning marks, both domestically or internationally.
We'll draft franchise agreements that enable you to leverage your trade marks extensively through a business scheme; and we'll guide you all the way through this heavily regulated area, as well as through the related competition law issues.
We can establish sponsorship arrangements for you, including specialist advice on trade marks and "personality rights".
Copyright issues often arise in conjunction with trade marks. A commercial and global approach informs all our intellectual property advice, so you can be absolutely certain that you're addressing all the issues.
When you acquire or sell businesses, we can provide you with specialist advice, and conduct reviews of trade marks and other intellectual property to ensure the effective valuation and transfer of the intellectual property involved, as well as advising you on related issues, such as licensing.
If rights to employee intellectual property are important to you, we can help you address workplace intellectual property and confidentiality issues.
For more information, visit our Intellectual Property section.
Other commercial services
When it comes to it, we can draw on the specialist skills of the experts in our firm to help you maximise the commercial potential of your trade marks. Here's a few examples of how:
- Allens Corporate and Commercial team can help you with all aspects of your company structure, including incorporation, joint venture agreements and corporate vehicles
- Allens Competition Law team can work with you to resolve the competition law issues that frequently crop up in licensing agreements
- Allens Tax department can figure out for you ways to maximise tax efficiency for you - on the very smartest design licence structure, for example
- Allens IT specialists can advise you on your computer software, e-commerce, telecommunications or Internet issues
To find out how we can help you make the most out of your trade marks, email us ptamail@aar.com.au.
