Our advertising reflects the firm's ability to take complex questions and provide clear answers. The examples shown here illustrate our approach to 'clear thinking'.
- What will you be doing in 2050 - August 2011
- Across the region - February 2011
- Perth recruit ad - December 2010
- MIP ad - September 2010
- Sculpture by the Sea 2010 - September 2010
- PNG profile ad - August 2010
- Partners in our business, partners in yours - September 2010
- Isn't it time to come home? - September 2010
- The world's a stage - September 2010
- For us, there are no such things as boundaries - February 2010
- A strong link in the chain - February 2010
- Sound advice for sound investments - February 2010
What will you be doing in 2050?
; "Across the region")
This ad was created for attendees of the CEDA International Lectern Address with Jeremy Bentham, Shell's Vice President Global Business Environment. Allens was the roadshow sponsor, with luncheons held in Melbourne, Perth and Brisbane.
The ad was designed to be aligned with Mr Bentham's presentation on the outlook for energy to 2050. The concept behind the ad was to try to get people thinking that despite 2050 seeming like a long way down the track, innovation and development move at such a pace that thought must be given now to the issues that will affect a company in the middle of the century.
Across the region
; "Across the region")
This ad was devised for a private equity and venture forum in Asia. Allens has one of the world's leading M&A practices and this ad was designed to illustrate the reach of the team in both expertise and geography.
Perth recruit ad
; "Perth recruit ad")
Western Australia has been booming economically for many years, and so has Allens' Perth practice. To meet the demand for more lawyers in our Perth office, the firm launched an ad campaign at the end of 2010 designed to attract lawyers from outside the firm to work for us in Perth. Rather than focusing on the city's lifestyle - as many ads have done before - we decided to rewrite the script by presenting Perth as a place to fast-track your career. This ad ran in The Australian Financial Review in late 2010 and in The Australian in early 2011.
MIP ad
; "MIP ad")
This ad was devised for a Managing Intellectual Property conference brochure in 2010. The ad was designed to showcase the firm's Asian expertise in handling counterfeiting issues for businesses, as surmised in the final line of the copy.
Sculpture by the Sea 2010
; "Sculpture by the Sea 2010")
Allens has been a proud sponsor of Sculpture by the Sea for 10 years. To mark the 10th anniversary of our involvement, the firm's ad in the event's marketing materials used an image that both captured the spirit of the popular event and the fact that we have reached 10 years and counting.
PNG profile ad
; "PNG profile ad")
Allens is proud of it presence in PNG and the work that it does in the region. This ad was devised for the PNG Chamber of Mines and Petroleum's Profile magazine.
Partners in our business, partners in yours
Allens broke new ground for law firms with a seven-day campaign through Australia's most read business website, Business Spectator. The campaign introduced one of our seven new partners per day through a Business Spectator email that was sent to 75,000 subscribers daily. The email clicked through to a Flash file that included short, sharp video interviews with each of the partners. The campaign was a huge success, with click rates for each ad being more than double the usual click through rate for similar ads.
Isn't it time to come home?
; "Isn't it time to come home?")
For many years, Australian lawyers have left home to take up legal positions in the United Kingdom. In the wake of the global financial crisis, Allens put out the call to ex-pats interested in heading back home with this ad, which appeared in UK-based legal magazines. The ad backs up its message of great career move and great lifestyle with a call to meet some of the firm's partners in London.
The world's a stage
; "Sponsor of the Sydney Theatre Company")
Allens is a sponsor of the Sydney Theatre Company. This ad appeared in the STC's brochure and plays on the adage that the world's a stage and everyone plays a part.
For us, there are no such things as boundaries
; "Promotion of our Real Estate and Funds Management teams")
This ad, promoting the firm's Real Estate and Funds Management teams, appeared in Property Tempus magazine. The image and accompanying text delivers the message that there are no boundaries when it comes to our skills and reach throughout the Asia Pacific.
A strong link in the chain
; "Auastralian Chambers advertisement")
Playing on the old saying that a chain is only as strong as its weakest link, this ad for AustCham 2010 Business Directory conveys the straightforward message that the strength of the firm's skills meant we would never be the weakest link in a business's chain.
Sound advice for sound investments
; "Private equity advertisement")
As the economy slowly rebounds, so does the number of businesses looking to invest. Playing on the concept of 'sound' as both noise and safety, this ad for the AVCJ Private Equity and Venture Forum uses a strong image to convey the image of Allens as a strong exponent of sound advice.
