Our advertising reflects the firm's ability to take complex questions and provide clear answers. The examples shown here illustrate our approach to 'clear thinking'.
- For us, there are no such things as boundaries - February 2010
- A strong link in the chain - February 2010
- Sound advice for sound investments - February 2010
- Sea. Spot. Run. - October 2009
- Staying steady when the road gets rocky - October 2009
- New Partners and Senior Associates - July 2009
- Clear directions to plain sailing - 12 June 2009
- Pro bono work for the World Wide Fund for Nature - 17 March 2009
For us, there are no such things as boundaries
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This ad, promoting the firm's Real Estate and Funds Management teams, appeared in Property Tempus magazine. The image and accompanying text delivers the message that there are no boundaries when it comes to our skills and reach throughout the Asia Pacific.
A strong link in the chain
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Playing on the old saying that a chain is only as strong as its weakest link, this ad for AustCham 2010 Business Directory conveys the straightforward message that the strength of the firm's skills meant we would never be the weakest link in a business's chain.
Sound advice for sound investments
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As the economy slowly rebounds, so does the number of businesses looking to invest. Playing on the concept of 'sound' as both noise and safety, this ad for the AVCJ Private Equity and Venture Forum uses a strong image to convey the image of Allens as a strong exponent of sound advice.
Sea. Spot. Run.
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Allens has been a sponsor of the Sculpture by the Sea exhibition in Sydney since 2001. This advertisement, created in October 2009 for the exhibition's brochure, tries to capture the excitement and wonder of viewing art on one of Australia's most iconic beaches – Bondi.
Staying steady when the road gets rocky
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This advertisement was created for the Insolvency Practitioners Association conference held in Victoria and New South Wales in October 2009.
New Partners and Senior Associates
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The advertisement was created to congratulate our two new partners, Mun Yeow and Andrew Maher, as well as our 14 new Senior Associate appointments.
The advertisement conveys the message that the new partners have achieved their promotions from a diversity of experience and culture, but with the same commitment to the firm's values and our clients.
Clear directions to plain sailing
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This advertisement was developed for a conference to be attended by company directors. The concept of providing 'clear directions' ties in with the firm's 'clear thinking' strategy. This is reinforced with 'clear directions' on how to make a paper plane as shown on the back of the ad.
Pro bono work for the World Wide Fund for Nature
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The concept for this advertisement is based on pro bono assistance provided by our Intellectual Property practice for the World Wide Fund for Nature. When its iconic panda logo was spotted being illegally reproduced on t-shirts sold in Sydney, the Australia and Beijing IP teams moved quickly to shut down the pirate organisation around the world.
